It is very important to reach out to the right set of audience and make them aware about your product services. Most of the business vendors spend a huge amount of money in traditional advertising and marketing. There are several cheaper alternatives available with which potential prospects can easily be reached. Is there any cost effective way through which you can get the word about your products or services? Branding and promoting the business services will be a continuing challenge for any enterprise owner. It does not matter if you are a newbie or have been in the business for several years and you still have to continue with the same vigor when it comes to marketing and advertising. This article will discuss about the effectivemarketing tips to promote your business.Identify the target audience: Have you identified your potential customer? Do you know the faction of the society to whom you must advertise your product? Is your customer is going to be a CTO of the company or a housewife or a student? Make sure to identify the right set of target audience so as to convey the message without any delays.How will you reach them? What are the ways and approaches through which you can reach out to the target audience? The efforts do not stop when you identify the customer. However, the right kind of plans should be devised that will explain about the ways to reach out efficiently. Are you going to reach out through twitter, sales brochure, facebook, linkedin, television advertisement or by what means are you going to target them? It is important to find appropriate answers to these questions.Have your online presence: It is highly recommended to set up a website that will have information about your services and products. People are more likely to search for information in the internet and the internet presence will help you to boost the customer base. This is one of the effective marketing tips followed by most people.Set up free listings: The enterprise owners can register their services in the local search engine directories which might be free of cost. These engines will help the people to know more about the company and its services. A paid or premium service will list the companies as top search results. The investment will be too less when compared to other forms of advertising.Set up business profile in social networking sites: A good idea to promote your brand name is by setting up business profile pages in Linkedin, Facebook sites. These websites will help you to get in touch with millions of users online and the business message can be passed on easily.Get your business cards: Business cards are very important and should be handed out to potential point of contacts. These cards might help you to bring business when you least expect it.